1. Take it Seriously:
The first important step is to fully consider the web opportunity. If you do that without enough resources, your shop won't start and you won't have any order. The first step is to give to, at least, one person the responsibility of the website and orders. With the Ecomready admin interface, this person doesn't have to know much about technology but he has to know the products and be able to answer the customers' emails fast (less than 24 hours).
2. Good Strategy:
On the web, every shop is next to the other. So why people would buy on your site instead of another ? There are 2 winning strategy on the web: sell at the best price or sell an exclusive product. Be sure to be in one of those categories.
3. High Quality Website:
If you have a poor quality website, surfers won't buy anything. As in a real shop, if you door is dirty, customers won't enter to see if they are interested in any products. That's why Antici Online offers professional looking shops and web design services for those who want us to do the complete layout of their website. Don't put poor quality images and check your website with different browsers to see that everything works properly.