Related service: responsive web design cyprus
As more and more clients that have older non-responsive websites discuss with us the possibility of re-designing their website with responsive features in it would like to explore the advantages of this matter.
First let me place myself in favour of responsive web design for many reasons, some one of them outlined below.
This is the reason i develop all my websites in responsive environment, with client's agreement ofcourse.
What do we mean by "responsive web design" after all?
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
I explain it as follows (in simpler terms):
You have a website for years now. People are using your website from many different devices, having different screen resolutions.
desktop computer with 1280 or 1024 or 1440 or 2000 pixels width or other screen resolution
laptop computer with 1280 or 1024 or 1440 or 2000 pixels width or other screen resolution
tablet from 7 to 12 inches with many different screen resolutions rangine from 600 to 1600 pixels width »»
smart phone from 320 to 1280 pixels width »»
These good news is that these people most probably are your prospective clients. The bad news is that if your website design is not responsive the view your website in a non user friendly environment one of them being scrolling left / right for ages until they find what they need or the height of the page is 10.000 pixels long or buttons are non clickable and the list goes on.
Essentially, all websites want to do the same thing: show the viewer the information he wants to see in a way that’s easy to read on the device he is using. »»
What are the advantages of having a responsive web design?
Search Engine Optimization (SEO):
If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential.
Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically »»
Recommended By Google:
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO »»
One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.
Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.
If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again »»
Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.
That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.
For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there's no reason why mobile-specific keywords can't be incorporated into a responsive design site as well »»
The notion that making a responsive website is expensive is just that, a notion. The fact is, while the cost to make a responsive website is somewhat more than making a conventional website, but the expenses to duplicate a website for mobile and other devices gets completely eliminated, as a result – that cuts total development costs, significantly. In addition to that, a responsive design cuts the total ownership cost, by means of taking away the effort to maintain different versions of a website i.e. a “desktop-version”, a “mobile-version”. Thus, in the long term, investing in responsive website design is the smartest decision. »»
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