Facebook Competitions

fb_competitions

What is it all about?

There are two big challenges in using Facebook for business: building the number of ‘Likes’ for your Page and getting your posts noticed on a user’s Wall among the numerous posts by a user’s Friends and other Pages that are so easy to ‘Like’ these days. Many businesses are running competitions on Facebook as a way to address these challenges.

 

Why to use it?

Big brands are finding competitions a great way to get to the top of the Facebook numbers game.  On December 17, 2010 The UK’s Independent newspaper reported that Kit Kat’s Break by Break competition “in combination with the advertising campaign around the brands 75th birthday has led to fans flocking to the brands’ Facebook page. 20,000 new users ‘liked’ the brand on December 15, as of 12:00 GMT on December 16 Kit Kat has attracted nearly a further 2,000 unique likes and jumped straight to number 8 in the daily fan charts.”

 

fb_competitions

 

An effective Facebook Competition must fit in with your overall Marketing Plan.

Most of the big brands that are topping the Facebook ‘Like’ charts, like KitKat as noted above, have put a lot of money and resources into their marketing plans and their competitions are inline with their research and other marketing activities.  Smaller businesses can still use competitions effectively, but many of these competitions are not hitting the mark.

 

Does the competition fit for your target market?

I was looking at the Facebook Page Insights of the client of a colleague who was concerned that they were not taking his advice on following Facebook’s Guidelines. The demographics for the Users that have ‘Liked’ the page, mainly gained through competitions that didn’t comply with Facebook’s Guidelines, were not inline with the target audience the business wanted for its page.

demographics

The demographics matched that of the marketing staff of the business, but not the older, more affluent and male clientele the business was looking to attract.

It’s important to look at your target market and determine:

  • Are your targets the type of people to enter competitions?
  • What type of competition would your targets be likely to enter?
  • What prizes would be of interest to your targets?

I’ve seen articles online extolling the popularity of competitions and those saying that people are not interested, so it’s important that you look at your own prospects carefully and decide the best action for your business.

“80 percent of all Internet users have entered at least one sweepstakes within the past year – and more than half participate in contests at least once per month.” Jupiter Research (part of Forrester)

 

What do we offer?

Our company has created numerous facebook competitions until now for clients in a number of different industries. We guide you from first step which is the concept of the competition to the announcement of the winners and the exploitation of the results after the competition ends and getting publicity through it.

We create the concept, the graphics, we manage the competition and provide you with the results at the end, alongside with a powerful online marketing plan.

 

Antici! Facebook Competition Creation Methodology

Our company has created numerous facebook competitions until now for clients in a number of different industries. We guide you from first step which is the concept of the competition to the announcement of the winners and the exploitation of the results after the competition ends and getting publicity through it.

We create the concept, the graphics, we manage the competition and provide you with the results at the end, alongside with a powerful online marketing plan.

 

Meeting
Meeting with the client and review of the work done until now on the branding of the business / product for which we need to create a facebook competition and analysis of the work that needs to be done
Legalities
Our project manager together with you prepare the Terms and Conditions of the Competition based on facebook Rules & Regulations
Draft idea
We prepare in draft form what needs to be done and a roadmap of getting there
Revisions & Agreement
Client reviews the drafts and gives us feedback. We prepare new versions until the whole concept and roadmap are agreed
Design work
Our design team prepares the actual facebook competition based on the agreed drafts
Revisions and Agreement
Client reviews the facebook competition and gives us feedback. We prepare new versions until they are agreed
Launch
Final facebook competition is launched and people are invited to participate through facebook ads (link...)
Results
We give you access to see and export the results / winners
Further promotion
We advise you as to how you can get the most out of the results of the competition (eg print the submitted photos, in case of a photo competition through facebook and make a photo exhibition)amongst the many templates ready separated by business type and season and send to the one you like. You can even create your own custom created template.

We provide all our clients a perfect combination of quality and affordability through a package without hidden costs. Our client knows from the beginning what he is getting and when, how much he is paying and when.

Contact us for any of the above mentioned services or for any other kind of web related service you may need. If you can imagine it, then we can do it!